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Logo Design

A self-aware company has it's own identity, this is complex picture which it intends to pass on senders in the process of communication with the market.

Identity (company's logo)

consists of 3 basic components: corporate attitude (mission, strategy), corporate behaviour (company's culture, operation philosophy, behaviour schemes) and visual identification (eg. logo).

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is a form of social communication between sender (company) and receivers (clients, decision-makers, sub-contractors, etc.). Rules of own logo design aim to create a positive representation of given company or of their product and establish them in opinion of clients, employees and in company's area of activity. Logo design is, amongst others, logotype models, logos, and company's colour scheme, coexistence of logo and other graphic elements, etc. Symbols/shapes are important factors of project of logo, but even more important is reception, its entirety received by target group. Properly designed and skilfully used affordable logo system may become effective and very economic marketing tool. They are saved as zip-files (storage of logo); it may take traditional or digital form. Such book could be upgraded with whole and complex designs or marketing constructions. Electronic version of logo is often provided on corporate website on Internet in order to allow other branches to use digital samples (business cards, banners, system of press ads). New technologies mark new forms of logo designing. Often for the best standardization of company's image, beside description of cheap logo is expanded with rules for using logo in different technologies. Because of this the Book has to include all the graphic elements in modern technology also allowed and disallowed forms of affordable logo usage in given medium. The start of Internet existence for company is often the reason for rebranding and revitalizing its logo, and in many instances modernizing of the main logo. To design the logo and to create visual identification in the Internet is to build appropriate internal and external communication strategy for the company. The action should begin with analysis of company's targets and problems. Choice of logo shape depends on the consumers and company's strategy. Different Internet image will fit the company that is moving a part of its operation online and different for the company working entirely through the Internet (virtual company). In the first case we need to base new design on already existing traditional media layouts. The second case however as the company is based mostly in the internet it must look for simple and easily recognizable signs/shapes to stand out from the other companies and allow for easy recognition in the internet.

Logo design

First company, to highlight the connection between the Internet department and other marketing materials have decided to keep the continuity of the colour range: white, yellow, red and blue. Website have kept agreed colour palette and separate information are highlighted with pictures and other information.

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Below we will go through basic elements of logo designing in the Internet [2]. Logo design consists of:

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trademark has three basic functions: informative, symbolic and visual (graphical). Informative part aims to educate, to inform potential customers of benefits from cooperation with the company, advantages of buying products labelled with this affordable logo etc. Symbolic function refers to connotations with a given shape, and visual calls to aesthetic impressions of the receiver. Internet companies often uses below logos:

logo
symbols
pictograms

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this is a category of signs as graphical study of name/product. Logo can be found on the main page of presentation (intro) or appear on all sub-pages of the server. More profitable is to design logo on strategic sub-pages on the either upper-left corner or lower-left panel beneath stirring menu. In the promotional actions logo is often seen on the ad-banners as a sign close to site-address or as a watermark.

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In the web services are used also

Symbols and icons

Symbol it is a graphic sign in a simple shape, serving to communication between business and customer. By identification of the firm is used to creation of specific "code" given by the firm and receive and read by particular group of receivers. It needs though teaching receivers of what particular sign means [3]. Symbols are often introduced into Internet, and theirs aim is to build imagines of modern business and its new growth direction. Symbols are used in further stages in moving presentations and as an identification element in intros and banners. Symbol should be one-colour and the best on contrasting background abstract form, easy to remember. Affordable. Quick.
Showed here business used symbol to exclaim unity of offer for all target groups. Its form is easily remembered by using of simple shape (oval, female shape) and a colour (colour easily remembered, moreover it is a identification colour of this business). Firm "teaches" their customers, how they should read this symbol, what kind of remembers should they have hearing business yield (all is simple, uncomplicated, all-in-one). Cheap. Fast.
Icons are public symbols, modified by enterprises for the web-sites needs. Modifies concerns more often colouristic of sign, composition and using of soft or hard graphic shapes. More often meeting icons are: envelope sign (e-mails), house (back to the main page) etc. By modifying of icons is strongly recommended to put the attention on unity with all the visual rules of web site also to using not to lot icons on the single page. Because it causes "blur" of communication aims witch should fulfil logo and symbols.

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Colour
Receiving of colour in Internet is very important. Colours are their meaning, e.g. Black (dignity, prestige) red (youth), green (optimism, vitality) yellow (joy, youth), orange (creativity) and neuter (greys and white). In web service colour set should be united, particularly the main colour of the enterprise must be exclaim. The presentation is aesthetic acceptable when uses colour family of the main colours of cheap affordable logo mostly by enhancing it of additional one to two colours. It is possible to using of logo-colour or company-colour and enhancing it of two-three bright shades from the RGB palette. It makes the readability of service is more efficient and important graphic information have good visibility and easily remembered by readers. Quick, fast.

Nowadays most of web-services reach to youth, modernity by using oranges, reds, and yellows. They supplement main company colours-palette and give receiver important information, that enterprise changes self visualise, it becomes "young", modern, elastic. It is saying that less recommended in Internet presentations is brown and connecting of contrast and bright colours.

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The third company used palette based on a big contrast and difference from standards of a whole branch. In a logo are navy blue, white, grey and pink. But in place of soft colour, the company chose pink, emphasizing modernity, target group (young people) and courage of being different (or more: we are different, we are modern).

Typography of cheap logo

In the Internet typography dominate the editorial style. On banners and small presentations forms appears a family of decorative fonts, which purpose is to attract the attention of reader. More important in typography is size of gaps between words and letters it made reading more or less comfortable.

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Multimedia creations are mostly connection of words, music, colours and shapes. Is recommended to give attention to proper situating of quick logo and main company yields.
The most important in multimedia presentation is its readability and intuitive navigation between main information. Logo, logos, cheap logo, fast, quick, short terms, affordable logo

The presence of company in the Internet and proper using of cheap logo is a difficult task and need a precision analysis. It is needed to remember that visual identity is communication, and consequently we must exactly know to who we are speaking and which aims we are to gain. Learning of effectiveness this communication will give us answer if we are going in the desired direction and if the enterprise should change the strategy of communication with trade.

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Based on the published in the Internet text of.AgnieszkaDejnaka